European Innovation Partners on Active and Healthy Ageing

The European Commission has identified active and healthy ageing as a major societal challenge common to all European countries, and an area which presents considerable potential for Europe to lead the world in providing innovative responses to this challenge.

The pilot European Innovation Partnership on Active and Healthy Ageing will pursue a triple win for Europe:

1. enabling EU citizens to lead healthy, active and independent lives while ageing;

2. improving the sustainability and efficiency of social and health care systems;

3. boosting and improving the competitiveness of the markets for innovative products and services, responding to the ageing challenge at both EU and global level, thus creating new opportunities for businesses.

This will be realized in the three areas of prevention and health promotion, care and cure, and active and independent living of elderly people. The overarching target of this pilot partnership will be to increase the average healthy lifespan by two years by 2020.

The pilot Partnership aims at improving the framework conditions for uptake of innovation, leveraging financing and investments in innovation at European, national and regional level in Europe.

This altogether will foster innovation in products, processes and services, and in parrallel facilitate the innovation chain and reduce the time to market for innovative solutions. Ultimately this will produce benefits for innovation’s final users-the older people and care providers.

 Nutritions&Health – A Major Challenge for our Society

A balanced diet and regular physical activity are essetial for good health. Today, however, Europeans are consuming too much in calories and moving too little. Children in Europe are increasingly affected by overweight and obesity. Many imortant risk factors for premature death such as blood pressure, cholesterol, Body Mass Index and diabetes relate to how we eat, drink and move.

Against this background, the Union feels the need to pool synergies and resources by involving  all stakeholders, including the food and advertising industries, civil society and the media. Major objectives to be achieved are increasing awareness and improving habits relating to nutrition and physical activity. The European Platform for Action on Diet and Physical Activity has the aim of bringing together key EU-level representatives of the food, retail, catering, and advertising industries, consumer organizations and health NGOs. IT acts as a forum for all those capable of committing themselves to action.

Improving Health, Well-being and Longevity

The European Technology Platform Food for Life was created 2005 to address innovation in the agri-food sector within the EU. Since its establishment, the platform has forged strong links with industry, academia and researchers in order to prioritisr the major research needs foe the EU food and drink industry and to secure the appropriate indicated what resources might be needed, where they might come from, and what other non-research issues will have to be addressed in order to ensure the European Research Area for the food sector becomes a reality.

food for life

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